Logo Project - Jessica Helfand2023

The aim of this icon project was to embody the work, values, and style of a notable female designer, all within a single symbol. In my icon, I wanted to include the contrasting modern and organic elements that Helfand uses in her work, as well as making a reference to Design Observer. I included layers of half circles for an abstract, modern feel, although I kept it hand-drawn to maintain a look of authenticity. Also, I included a web/cell-like series of lines at the bottom half of the circle to mirror some of the organic designs Helfand has produced. Lastly, the icon itself is a circle broken in half; the circle and the line going through it create the letters O and D, the initials for Design Observer.